Le Beard

Porto, 2023

A barbershop of excellence in the heart of Porto.

Branding
Rebranding
Photography

Imagem principal do projeto Le Beard da Nhdesign

Description

At Le Beard, a barbershop designed exclusively for men, clients can expect top-quality services in a modern and sophisticated setting. To reflect this distinctive identity, we undertook a rebranding that moves away from traditional barbershop imagery, highlighting the brand's commitment to quality and style, and positioning it as a market leader.

Black

C: 0
M: 0
Y: 3
K: 87

R: 34
G: 34
B: 33

#222221
White

C: 0
M: 0
Y: 0
K: 3

R: 248
G: 248
B: 248

#f8f8f8

Logo with classic typography and a minimal approach, reflecting the brand’s premium positioning

Construction and proportion study of the Le Beard logo

Nhdesign project Le Beard: Haircut execution focusing on precision and technique — Haircut execution focusing on precision and technique

Nhdesign project Le Beard: Close-up of tools and haircut execution in a barbershop context — Close-up of tools and haircut execution in a barbershop context

Nhdesign project Le Beard: Client service moment in a barbershop environment — Client service moment in a barbershop environment

View of the space highlighting the brand’s identity and atmosphere

Nhdesign project Le Beard: Waiting area with a refined and comfortable visual language — Waiting area with a refined and comfortable visual language

Nhdesign project Le Beard: Preparation and application of products during the shaving process — Preparation and application of products during the shaving process

Nhdesign project Le Beard: Shaving execution focusing on precision and finish — Shaving execution focusing on precision and finish

Detail of decorative elements reinforcing the brand character